PARTNER
SPOTLIGHT enables software vendors to be “in the Spotlight” and promote themselves directly to attentive channel executives from leading IT Resellers, Solution Providers, Consulting Firms, System
Integrators and VARs in specific markets. The objective being to generate partnership interest and initiate partnering opportunities.
By participating in PARTNER SPOTLIGHT, vendors are able to reach and target channel executives with more precision and responsiveness than what traditional marketing programs offer. Each profile within the showcase conveys key information about a vendor's products and partner program to an audience already interested in reviewing it.
BENEFITS
A creative approach to reaching potential partners
Delivered directly to channel executives
Delivered to the leading channel firms in the industry
Vendors promote their partnering message more effectively
Vendors can generate partner & sales leads
Quality brand exposure
Significant savings over traditional marketing methods
